Dear Travel Partner: Strained economies, volatile currencies and capricious volcanoes reshape the trans-Atlantic travel scene every week. Under such circumstances, we must be in closer touch with the media than ever before, ready to provide them with the latest information and travel expertise. That’s why this fall’s Visit Europe Media Exchange will be an essential forum. As 2011 approaches, the Media Exchange will be the most cost-effective means to deliver Europe’s story—and your story—for the season to come. The Media Exchange will open in Hollywood, FL on Monday, Nov. 1; go to New York on Wednesday, Nov. 3; and wind up the week in Toronto on Friday, Nov. 5. At each Media Exchange, you will meet with dozens of qualified, interested and frequently published journalists in one-on-one interviews and open-networking sessions. All in one day, under one roof. The Visit Europe Media Exchange is designed to deliver maximum impact for the money and time invested. We hope you can make it. European Travel Commission |