Dear Journalist:

Trans-Atlantic travel is generating plenty of news these days. And we are certain that will hold true for 2011. That’s why we look forward to welcoming you to the Visit Europe Media Exchange this fall.

Presented by the 39-nation European Travel Commission, the Media Exchange is your chance to meet with all of Europe under one roof in one day. We’ll bring more than 50 representatives of countries, regions and cities, and of major attractions and important travel services.

The Media Exchange will take place Monday, Nov. 1, in Hollywood, FL; Wednesday, Nov. 3, in New York; and Friday, Nov. 5, in Toronto.

In both network sessions and in one-on-one interviews, you ask the questions you need answered, make valuable contacts and get the information to develop Europe 2011 stories that will excite editors, readers and viewers alike.

We know your time is precious. The Media Exchange is designed to make the most of it. We hope to see you there.

European Travel Commission